Friday, June 19, 2009

Fast AND Free?

Like many shoppers, I love Amazon.com's "Free Supersaver Shipping" option on qualifying orders over $25. There's always been one - perfectly understandable - problem with this option: Your order is a lower priority in the overall scheme of things and therefore takes longer to ship.

Earlier this week, I was looking to buy a video. It was out of stock at the local Walmart and I didn't like Amazon's price. I decided to shop around a bit more, and discovered that Barnes and Noble had a much better price on that particular item, plus it qualified for something called "Fast and Free" shipping. This turned out to be an appropriate name, as the item shipped the next day and was delivered to my door three days later.

If the time it takes to receive an item is a big deal to you, and all other considerations are equal, I very much recommend Fast and Free.

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